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Syncio

E-commerce Sync System

Stabilising Syncio's real-time syncing across platforms

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Technical Support
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API
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SaaS To-Business

It's All Started When...

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Syncio was scaling as a multi-store ecommerce integration platform supporting 20k+ merchants across Shopify ecosystems. Rapid growth surfaced API edge cases, release risk, and inconsistent support outcomes during peak periods. As both technical support contact and QA owner, I saw the same failures repeatedly from customer tickets to production. The challenge was to stabilize the platform by closing the loop between support signals and release quality.

Lucy's Role

Served as technical support contact for complex merchant issues, owning investigation across APIs, logs, and sync workflows.
Owned end-to-end QA and release validation, translating live customer failures into test coverage and rollback decisions.
Acted as a cross-functional technical point of contact, connecting customer incidents with QA findings and engineering resolution paths.
Built support-facing tooling and playbooks to reduce repeat tickets and enable consistent responses across time zones.

Results

80% reduction in post-release bugs → Used real customer incidents to redefine QA scope → Reduced repeat escalations.
500+ customer-impacting issues resolved pre-release → Shifted failure detection earlier → Saved ~10 engineering hours weekly.
30% faster incident resolution → Centralised known-issues and ownership → Improved support confidence and response speed.
4× daily active user growth supported → Maintained platform reliability during peak traffic and Black Friday events.

Interested in working together?