Syncio was scaling as a multi-store ecommerce integration platform supporting 20k+ merchants across Shopify ecosystems. Rapid growth surfaced API edge cases, release risk, and inconsistent support outcomes during peak periods. As both technical support contact and QA owner, I saw the same failures repeatedly from customer tickets to production. The challenge was to stabilize the platform by closing the loop between support signals and release quality.

Vocus was rebranding iPrimus among rising competition and NBN migration. With a diverse customer base across broadband, mobile, and TV, the consumer team needed a clear, evidence-backed view of their customers and the sources of dissatisfaction. I led a Study Melbourne LIVE engagement to generate customer and market insights using external data sources, informing product positioning and roadmap decisions during the brand transition.

Monash University was aiming to unify study space data across libraries, faculties, and booking systems to save students over 30 minutes finding seats during peak periods. I led a Smart Campus proof-of-concept that consolidated availability, booking, and crowdedness data into a single student-facing web app. By aligning multiple systems and stakeholders, we delivered real-time visibility and improved the on-campus experience.